Blueprint Magazine

Wednesday, April 26, 2006

I got my first issue of the new Martha Stewart magazine, Blueprint, on Monday. I've been waiting for this magazine since they first announced it - it's supposed to be aimed toward my age group - so I was hoping it would be full of great decorating and cooking, maybe some crafting, and all that.

Av had a couple of events to attend last night, so I curled up on the couch and read the whole thing (while sneaking peeks at American Idol).

The editor's letter starts out by saying, "...we felt there wasn't a magazine that covered everything we're interested in - a magazine that included real solutions and ideas for improving our lives, our homes, even our shoe wardrobes."

Well, they really did put a little of *everything* in this issue.

One of the first things is a recipe for a 'Blueprint Martini'. This is the caption next to the drink's picture:
"Show us a magazine without a signature drink, and we'll show you an uptight staff without priorities. (hiccup!)"
(...which makes me think, "Blueprint, you don't have to try so hard to be hip! It's okay!")

There are features about doing house numbers with decals, makeup colors for the season, dance-inspired shoes, a tai chi primer, making large-size prints for framing and decorating, vitamins, scanners, camp-inspired decorating, a home makeover with new furniture and paint, health food, storage, buying a sofa, jewelry charms, a white-interior home, summer dresses appropriate for the office (including a $1850 Vera Wang puffy-sleeve black dress), party supplies, bedtime health treatments, turning a scarf into a bag, new books and movies, manners, what to do in Paris, and an article about eavesdropping.

To be completely honest, it wasn't as good as I wanted it to be. I think they went so far with the 'we can be a resource for so many aspects of your life' - which on the surface is commendable and the mix of articles sounds fun - that they never did any one thing really great.

Parts of the magazine were "Budget Living" and others were like a 'Swell' book (like in the manners section, where it advises that it's right if you're carrying a backpack to be 'watching where you're going' and wrong to be 'slamming into strangers like a reckless Quasimodo'....um, doesn't everybody know that?). If you buy a decorating magazine, chances are you're not going to like every single decorating feature - but there will be so many that you'll most likely find something you like. Same thing for a fashion magazine, or any of the other more focused magazines.

There wasn't too much of the content that I thought I would really use, but I'm still looking forward to the next issue, coming out August 28th.

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